brand design manager @ a sports franchise

Generally, I’m not really interested in sports. But it’s fascinating to see such a hugely popular industry do the actual work of creating the visuals that everyone understands and relates to: their ✨brand✨.

I was curious how they get results from all their efforts, so I took this role on to learn…

The cool thing about recruitment, is I’m always learning the randomest things, and acquiring interesting inside information.

So anyway, I had to find a brand design manager for this sports team.

Marketing dept

Reports to the creative director

Will manage graphic designers and photographers

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“Senior Manager, Brand Design (Marketing)”

Job titles have the weirdest word order. No one replies to the question “what do you do?” with:

“Senior Manager… swirls drink …Brand Design.”

Unless they’re unironically playing around as james bond, I guess.

And the “senior” in titles annoys me too. I get that in corporate they need hierarchies and reporting structures etc, but for me it comes down to do you do the job, or do you not? The word senior is only relevant in relation to comparison to others. It’s not really indicative of the work we do when we’re alone.

Levels and labels don’t really make sense when you’re constantly evolving. We’re changing, shifting, learning, and becoming new every day. Titles are merely meant for standardization.

But I digress.

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Senior Manager of Brand Design Candidate Outreach (blank template version)

Hi, {FirstName}! Are you by any chance open to a new opportunity?

{Company name} is looking for a {Job Title}, and your background looks like it could be a fit. It’s basically a hands-on creative director job.

The basics…

Senior Manager of Brand Design

$100k-$125k | M/V/D | 401K

Hybrid/Onsite @ {Zip Code}

This role is responsible for leading the entire brand design process, from pre-production to post-production. Including brand identity, visual design and art direction for {the team}. Main goals being brand storytelling, short- and long-term fan engagement, broadcast support, corporate partnerships and season ticket members, {sport} operations, and community programs, etc.

Day to day:

-Hands-on design execution across campaigns and content initiatives, contributing high-level creative, art direction, and visual design work alongside the broader team 

-Partner with integrated marketing, {sport} operations, communications, and other departments to assess and fulfill talent requests for production.

-Present brand design storyboards and final work to stakeholders, including the Creative Director, senior leadership, and other departments.

-Guide a team of graphic designers and photographers 

Qualifications:

– 6+ years in graphic design

– 3-4 years management experience, overseeing designers, photographers, other creative staff

– Experience overseeing art direction and identity for high-profile global brands

Tools:

-Adobe Creative Suite

-Project Management (Wrike, Trello, Asana)

-Microsoft Suite

Preferred:

-Knowledge of {Sport}

-Previous experience working with celebrities or professional sports players

Full JD: {Job Posting Link}

If you’d like to discuss further, please schedule a discovery call with me at your convenience:

{Calendly Link}

Hope to connect. Have a great day!

Ava

Principal Recruiter

ava@avaloreimy.com

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